Roy Elkins is a well-known music technology entrepreneur who has been leading industry innovations for over 25 years. Elkins is the Founder and CEO of Broadjam Inc., a music technology company that serves independent musicians and industry giants such as The Academy of Country Music, Warner/Chappell, the TEC Awards and many others. Broadjam.com, the company's popular independent website, currently hosts over 180,000 artists and 800,000 songs. The site is known for its many musician-friendly services, especially a very popular social network. Founded in 1999, Broadjam is one of the longest-running websites for musicians, outlasting mp3.com, napster.com and others, through prudent cash management, deep knowledge of the market and a visionary leader able to anticipate and adapt to market trends.
In 2017, Elkins launched Between The Waves Madison Music Festival and Conference. The event provides songwriters and composers knowledge, expertise, and tools to help them earn a living. The Festival portion of the 2017 event was comprised of over 50 musical acts performing on six stages in three different venues in the heart of Madison.
The Conference was comprised of over 30 diverse speakers with topics such as "Yes, Your Band Is a Business," "Music in Film," and "Mindsets and Strategies for a Successful Music Career." Two sessions included Grammy nominees who performed and discussed songwriting (The Avett Brothers and classical composer Kip Winger.) The Keynote Speaker was Paul Broucek, President of Warner Pictures Music Group. Other speakers included Ben Sidran and Butch Vig.
Before founding Broadjam, Elkins was the VP-Sales & Marketing for Sonic Foundry, primarily a music software company at the time, overseeing the marketing campaigns and tremendous growth of its popular Sound Forge and ACID products. When Elkins joined Sonic Foundry, the company had revenues of under $1.5 million; he helped those grow to over $20 million in under three years, and was on the management team that led the company through an IPO.
Elkins held several Director-level positions with Ensoniq Corporation, a synthesizer manufacturer, including Training (meeting and training thousands of dealer reps over the years) and Artist Relations. His first love was sales, working at Chuck Levin's Washington Music Center and beginning his career in music retail at Amro Music in Memphis, TN where he was selling so many Ensoniq keyboards that the manufacturer arranged to transfer him to the Washington store.
Elkins is highly networked, and maintains a growing database of over 5,000 contacts including artists, community members and executives from all over the world.
Elkins wants to help songwriters and musicians, and he accomplishes that goal through his company and through the numerous charities he is involved with. He is the Chairperson of the Madison (WI) Area Music Association, whose mission is to put instruments in kids' hands. That organization puts on an annual Grammy-type show whose proceeds get instruments to kids. Elkins also serves on the boards of the Milwaukee Area Technical College Music School and he is a former board member of the Wisconsin Foundation for School Music. He is an active board member of the The MIDI Association which promotes the advancement and use of MIDI. He is a charter member of Merlin Mentors which helps entrepreneurs in the Madison area launch new ventures, and he continues to privately volunteer and help numerous entrepreneurs and musicians with their companies and careers.
Roy has lectured at many colleges, organizations and events around the world about entrepreneurship, making a living in the music industry and simple strategies to cope with the day-to-day challenges of being a musician and running a business. He is a musician and songwriter who thoroughly understands and enjoys the musician's world.